Celebration moment

Digital Experience

Use this pattern to celebrate a positive moment when a customer opens an account or completes their application.

What’s happening here?

Success. We’re amplifying a customer’s success in completing an application – and thanking them for their business.
A moment of delight. We’re using brand-specific celebration elements to surprise and delight our customers. For Westpac we’re using a burst of confetti. We’re working through what this will look like for our regional brands.
Short and sweet. We’re only presenting the new account details – and if there is a tangible item like a card that comes with the product, we’ll show an image of the card.

We’re celebrating an account opening or an ‘approval moment’ and welcoming customers to Westpac.

Our customers get a surprising burst of animation at the end of their application journey.

We’re finding ways to make our customers feel valued in every interaction.

A Celebration Moment pattern should happen at the end of the application once all tasks, including the set up of Online Banking, have been completed.

Our customers should feel a sense of delight and accomplishment once they’ve finished the task and completed their journey.

“I feel welcomed, I'm not just a number.”